Hot Markets
Products in the following areas are hot, especially if they can be used to begin a whole product line and establish a company:
Software products
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Web-based services
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Energy efficiency products
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While IQ has identified these areas as hot markets, the products must be innovative and you should be able to establish a significant barrier to entry as a protection from copy-cat competition. It is especially important in these hot areas to not only rely on the new idea as being unique and possibly patentable. To ultimately become a viable commercial product, it is very important to build other significant barriers to potential competition, like creating an innovative business model, establishing key corporate alliances, and by rapidly reaching the market and growing quickly.
